Welcome to one of the most unique stores in the state of Wisconsin! What makes Three Cellars unique? Everything! We love fine wines and beers as much as you do, and we want you to be a part of the fun and excitement we have created.

That’s why you’re going to love owning your own Three Cellars. With hundreds of artisan wines and hundreds of craft beers, we also offer our customers amazing service to find that outstanding wine or beer. It’s a special experience for everyone from the casual drinker to the connoisseur. We are friendly, non- elitist, and here to help. That is what sets us apart from the others.

Mix one part bottle shop, one part lounge, and one part wine and beer garden. Stir together with excellent service from our team — and you’ve got Three Cellars!

Owners Shawn Vollmer and Jim Nelson have a genuine passion for fine wines and beers and want to share that passion with others. This is why they opened Three Cellars in Franklin back in 2006. Shawn, Jim, and their team have come up with many innovative ways to help customers, and in the process, have gained many devoted friends and accolades.

In 2016, Gino Gaglianello decided to become a business owner and bring the Three Cellars experience to Menomonee Falls. This location (our first franchise) increased the tap lines, wines-by-the glass, and more lounge capacity which set the template for our franchise program — along with free Saturday tastings, our Liquid Therapy happy hour specials, an outdoor wine and beer garden, and all the other features that make Three Cellars the most unique wine and beer destination in the area!

In 2017, we moved the Three Cellars experience from Franklin down the road to Oak Creek. This location has 20 tap lines (one nitro beer, 18 American craft beers, and one non-alcoholic root beer) six wines-by- the glass that change weekly, eight tap wines, and much more lounge capacity — along with free Saturday tastings, Liquid Therapy happy hour specials, two large party rooms, and space to seat 300, the Oak Creek Three Cellars has quickly become one of the most visited and talked about venues in the area!

Three Cellars also introduced many products into the Milwaukee area before anyone else: Toppling Goliath, O’so, Central Waters, Captain’s Walk Winery, Furthermore, Karben4, Ahnapee, Tribute, Red Eye, Lucette, Lake Louie, Spirits of Norway Vineyards, Lewis Station Winery, and Black Husky.


  • General business practices. Wine and beer knowledge is a plus.
  • The complete understanding that you will run every aspect and be hands- on with your store which includes management, marketing and promotion, and event planning.
  • The ability to communicate and interact with customers, employees, and vendors.


  • To create and maintain the Three Cellars standards.
  • By being part of the ownership team, constantly striving to make Three Cellars the best for its employees and customers.


Adequate minimum liquid assets of $300,000-$325,000 to create, build, and open your own Three Cellars from 4500-6000 square feet. This number can fluctuate, but does include working capital that allows you to hit the ground running.

Three Cellars makes owning your own business easier by giving you access to our successful model, but also gives you a partner you can count on when navigating the opening and running of a small business. As a franchisee, you get to take advantage of this head start by using all the Three Cellars concepts, policies, and procedures which are designed to not only make your Three Cellars the talk of the town, but allow you to enjoy the benefits of owning your own business. You will have at your disposal the founder, franchisee owner, and our staff of trainers who will guide you through the process of opening your Three Cellars. We will assist with site selection, construction, licensing, internet presence, training, marketing, and (of course) constant support.

Over 11 years, Three Cellars has created, refined, and mastered the startup process. As a franchisee, you get to take advantage of this and eliminate five to seven years off a traditional small business startup. The founder, other franchisee owners, executive staff, along with our staff of trainers, will be with you every step of the way as you open your very own Three Cellars. Three Cellars will not only assist with site selection, construction, licensing, and every other aspect of the building process, but will give you and your staff the training and knowledge necessary to make your Three Cellars as successful as it can be.

You can use the e-mail form (below) to begin the process, or print the PDF form here and mail it to Three Cellars. The founder of Three Cellars will then contact you to set up your initial meeting.

This franchise inquiry form is your initial request for more information about a Three Cellars franchise. The founder of Three Cellars, Shawn Vollmer, should contact you soon.

Your First and Last Name (required):

Your E-mail (required)

Subject (please use "Franchise Info")

Your Address (required)

Your Phone Number - Including Area Code (required)

Best Time to Call

In what area/territory are you interested in operating a Three Cellars?

Describe your relevant prior business experience:

Do you and/or your partners have $300,000 in liquid cash to build your Three Cellars?

When would you like to open a Three Cellars?

Before submitting this application, please print a copy for your records. Then, click the reCAPTCHA "I am not a robot" button, and then "Send Application." Thank you!